Performance web design for SMBs

We correct web design issues to propel your marketing, drive growth, and deliver great customer experiences.  We're web rehab for your business!

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Is the web working for you?

Web design efforts often focus on aesthetics and fail to account for critical technical and user experience needs.  This approach undercuts your marketing efforts, yields poor usability, and is likely to drive prospects to your competitors.

Common issues caused by poor web design:

  • Customers want to perform tasks that aren't supported (misalignment)
  • Wonky rendering on mobile and tablets (unresponsive)
  • Poor search conversion (outdated SEO code structure)
  • Information is hard to find, tasks are difficult to perform (unintuitive)
  • Accessibility non-compliance (legal exposure)
Photo of Carelman's "Coffeepot of Masochists" illustrating how interesting visual design is often at the expense of usability
venn diagram illustrating that great web design is a crossover of visual design, user experience design and technical design

How to achieve a more effective design?

If you're like most business owners, you don't have a full team of UX researchers, designers and web developers at your disposal. We're here to make your life easy by bringing those skill sets together in one simple engagement. Through our suite of audit, redesign & implementation services we can reinvigorate your business with a well-rounded and high-performing web design.

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Services

UX Audit

A heuristic review from the perspective of multiple customer personas, including:

  • Information architecture analysis
  • Site data analysis
  • Design responsiveness testing
  • Usability compliance assessment
  • Workflow gap analysis
  • Accessibility assessment
    (e.g. contrast, focus states)
  • Copy review
  • Deliverable:  Report with summary findings, detailed screen annotations, and change recommendations.

Technical Audit

An in-depth review of your html, css and javascript code structure, including:

  • Sitemap & code structure analysis
  • HTML5 tag assessment
    (adherence to new standards for use of title, meta, heading, schema
    markup, and semantic tagging)
  • Assess robot crawl configuration
  • Load speed testing
  • Accessibility assessment (e.g. screen reader compatibility)
  • Deliverable: Report with summary findings, detailed code annotations, and change recommendations.

Redesign

Partial- to complete-site redesign and code implementation, including:

  • Redesign incorporating UX and technical fixes, with 2-3 visual iteration options (as needed)
  • Style guide to simplify future updates
  • Code handoff of design files and actual design implementation on your serving platform
  • Deliverable:  Visual user flow and site code files (implementation services optional)

Let's work together

The scope of every project we work on varies.  Some folks are interested in audit work only and want to implement the changes on their own; others are looking for a turnkey redesign.  We're happy to provide whatever combination of services best fits your situation.  

Please use this form to tell us a bit about your situation and we'll reach out to schedule a free consultation.

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